In light of the current market dynamics, challenging the FCCU to move out of its “maximum gasoline” comfort zone is a winning strategy to drive overall refinery profitability.
Over the last several years, the refining industry has been weathering a storm of volatile market conditions. Overall growth in fuels demand and global gross domestic product have driven new refinery construction and supported refinery utilization rates. Refiners have also had to contend with extreme oil market volatility, driven in part by the shale, or tight oil, revolution in North America (NA). Additionally, more stringent environmental regulations for fuels quality have required refiners to make capital investments and alter operating strategies to maintain compliance. These shifts, among others, have created a dynamic market environment that requires flexibility.
The most flexible uni
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