Investigate the root cause for conflict between expectations and the modeling system
The oil industry is complex. Business models in the
hydrocarbon processing arena, therefore, should not be
categorized as "right" or "wrong." It is more appropriate to
classify them on a "relevancy scale." Models should be
sufficiently simple to be understood by users and
sufficiently complex to include the decisive elements for the
specific decisions at hand.
The art of modeling is thus the art of knowing what
can be ignored. That requires vast experience. And what is
the use of models for someone who is already
experienced?
Challenge both model, experience. By using a
model the right way, both experience and the mode
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