Mattel to incorporate SABIC’s certified renewable polymers globally
SABIC announced a collaboration with Mattel to incorporate certified renewable polymers from SABIC’s TRUCIRCLE program across Mattel’s products offering. The first Mattel toy products to enter the market in 2022 using certified renewable SABIC polypropylene (PP) polymers will be from MEGA and Matchbox, with more to follow.
Heading the initiative will be MEGA BLOKS Green Town, the first-ever toy line available at mass retail to be certified carbon neutral. These new construction playsets, including the grow and protect farm and the build and learn eco house, embrace the sustainable material choice and help teach kids green behaviors. From the Matchbox brand, all Action Driver playsets and the Matchbox Recycling Trucks contain SABIC materials, which supports the brand’s “Driving Toward a Better Future” initiative, to make all Matchbox die-cast cars, playsets and packaging with 100% recycled, recyclable or bio-based plastic materials by 2030, in line with Mattel’s corporate goal.
“The collaboration with Mattel is an important step in providing our customers with materials that can help lower their carbon footprint across a wide range of consumer markets, and Mattel serves as a pioneer in the toy industry,” said Lada Kurelec, General Manager for PP & E4P Business, SABIC. “Our materials from renewable sources facilitate the change-over from existing fossil-based applications without compromise on purity and quality. We are happy to establish such a good cooperation with Mattel and create value with more sustainable material choices through our TRUCIRCLE portfolio.”
Mattel is the first company in the toys market to work with SABIC in a mass balance approach designed to return second-generation renewable feedstock into high-quality new plastic applications. The partnership directly supports Mattel’s goal to achieve 100% recycled, recyclable or bio-based plastic materials in its products and packaging by 2030, and is an important step forward in their transition towards a circular economy.
“As a global leader in the toy sector, we strive to develop innovative products that are better for our planet by integrating sustainable materials and principles of product stewardship and circular design,” said Pamela Gill-Alabaster, Head of Global Sustainability at Mattel. “Aligned with our strategy, this new partnership with SABIC will allow us to be first to market with products made from ISCC certified renewable feedstock that has a lower carbon footprint but the same quality and safety as products made with traditional virgin plastics.”
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