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Two companies team up to buy Southeast marketer's wholesale business

Photo courtesy of Empire Petroleum Partners

Two companies, Empire Petroleum Partners and Usher Transport, have teamed up to buy the transportation and marketing asset of Superior Transport Inc., also known as STi Fuels, a distributor that delivers more than 75 MMgal (millions of gallons) of fuel annually in northern Alabama, northwestern Georgia and southern Tennessee.

Empire Petroleum Partners, one of the largest "roll-up" players in the US, will acquire the consignment and wholesale assets, involving more than 120 consignment and dealer supply accounts. Usher Transport will pick up the transportation division assets.

STi is headquartered in Rome, Georgia and was initially the wholesale and transportation division of D&D Oil Co. (also known as Cowboys Food Mart). Fifteen yr ago, STi was incorporated as a new entity and operated as a sister firm to D&D Oil until the sale of the Cowboys Food Mart chain to The Pantry in 2004. In 2008, STi sold its common carrier business (78 transports operating in four states) to Kenan Advantage Group.

Empire will pick up 47 consignment accounts, as well as wholesale supply contracts with 77 customers. Most of the fuel is sold under the proprietary Hi- Tech and Smile brands, but the company also supplied unbranded gas to independent marketers. STi supplied six Shell sites and 11 BP sites and was a jobber for both companies.

STi will continue to operate a commercial fuels business, Enterprise Oil.

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