SABIC helps Hyundai's QarmaQ crossover go green
11/21/2011 12:00:00 AM
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A highlight of the SABIC pavilion will be Hyundai's QarmaQ crossover utility vehicle. SABIC has helped Hyundai achieve several goals with the QarmaQ, including reducing part weight to lower fuel consumption and greenhouse gas emissions; achieving new design freedom for increased safety, comfort and aesthetics; and consolidating parts to lower system cost and achieve additional weight reduction. Due to the extensive use of advanced materials, QarmaQ is 60 kilograms lighter than a comparable vehicle made with traditional materials.
Khaled Al-Mana, SABIC executive vice president (polymers strategic business unit), commented on the company's customer-focused strategy, "Our strategy has brought in rewards. For example, in 2010, the company's polymer production reached more than 10 million tons, up from the eight million tons in 2009. SABIC is now the third-largest producer of polypropylene in the world, an improvement from the previous fourth position. It retains its global ranking as the world's third-largest producer of polyethylene, and plans to become the world's second-largest producer of polyolefins by 2015."
A number of SABIC polymer projects have just come onstream or are currently underway. These projects have brought, or will bring, additions to SABIC's product range. For example, in 2010, SABIC's massive Saudi Kayan petrochemical complex in Jubail began production of polymers and other petrochemical products. Likewise, the startup of Sharq's expansion project in 2009 brought new supplies to SABIC customers in 2010.
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